A studio shoot and mock campaign to bring life to the character that is Lychee Liz. Gorae Soju’s Lychee Liz Flavor exudes the fun and bright essence of Lychee while matching the energy and persona of Liz, thus Lychee Liz is created.

This project is special since the photoshoot and the marketing materials were entirely done by me. Meanwhile, I was blessed to give my friend a special shoot to be a part of to commemorate a drink being named after her. Yes, the model pictured is Lychee Liz herself. A crazy story you’d have to ask her as to how she even got a drink named after her for a soju brand— what better way to celebrate than to create this campaign for her.